A Google Business Profile (GBP), formerly known as Google My Business, is a free tool that helps small businesses optimize their presence across Google, including Google Search and Google Maps. By setting up and maintaining a GBP profile, businesses can accurately represent their company information such as location, hours of operation, contact information, and services offered. So, what are some of the benefits of using a Google Business profile? First and foremost, GBP allows businesses to increase their visibility on Google, view customer insights, access free advertising, and improve local SEO. We will discuss each of these benefits in more detail below. Increased Visibility on Google
Customer Insights and EngagementGBP provides valuable insights about how customers are interacting with businesses online, including how many potential customers have seen the listing, how many have clicked through to the website, and how many have left reviews. Savvy businesses also use GBP to respond to customer reviews and engage with potential customers through messaging and posts. This allows companies to stay in touch and relate on a personal level with their customer base. Free AdvertisingBy including as much information as possible and adding high-quality photos, companies can showcase their products and services in a professional and quality manner to attract a wider customer base. A GBP profile is essentially free advertising for your business. Improved Local SEOLocal SEO refers to the practice of optimizing a business’s online presence to attract customers in a specific local area with the use of local keywords such as town and state names and other tactics. By setting up a GBP profile, businesses are able to improve their local SEO and increase the chances of their business appearing in local search results, which increases their chances of a local sale. Attracting Customers with a GBP ProfileWhile there are many benefits for businesses to use a GBP profile, doing so effectively is not just a one-time process. An Effective GBP profile requires monitoring and updating on a regular basis. Below are some best practices when using a GBP profile. 1. Include Accurate and Complete Information – Make sure your GBP profile includes your business name, address, phone number, and hours of operation. Monitor this information on a regular basis and update as necessary to ensure customers have all accurate information at all times. The more information you provide, the easier it will be for customers to find and contact you. 2. Add High-Quality Photos – Include photos of your business, products, and services to help customers visualize what you offer. Many consumers are visual learners, so help them to learn about your business with good-quality images. 3. Encourage Customer Reviews – Encourage satisfied customers to leave reviews on your GBP profile. Many consumers read reviews when evaluating different competitors in service and products prior to choosing the option they perceive to be the best. Positive reviews can help attract new customers and improve your online reputation. 4. Stay Active – Use the GBP dashboard to post updates about your business, including new products or services, promotions, or events. This can help keep your business top-of-mind for potential customers. ConclusionIn summary, a Google Business Profile is a valuable tool for small businesses looking to improve their online presence and attract new customers. By setting up a GBP profile and using it effectively, you can increase your visibility, engage with customers, and drive more traffic to your business. Be sure that all information you include in the profile is accurate and up to date, and your business is sure to benefit from the GBP profile. A little bit about us – Web Fox Marketing is a local web design agency in Livonia. Our Michigan SEO team serves local communities nearby Livonia, Novi, Southfield, Canton and beyond. On top of providing digital marketing services, we’re also knowledgeable in e-commerce websites, search-engine marketing advantages, Google Ads advertising (pay-per-click), Search Engine Optimization, social media marketing, and more! A website is the beginning, as online success through-out our connected world depends on search prominence. Our Michigan lead generation firm is happy to help you with any questions you may have. Drop us a line now and let’s get started creating your digital campaign! #webfoxmarketing #seo #ecommercewebdesign #webdesigner #ecommercewebdesign #websiteagency #leadgeneration #michiganseo #contentmarketing #ecommerceagency #socialmediamarketing #searchengineoptimization #digitalmarketing The post Benefits of a Google Business Profile appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/benefits-of-a-google-business-profile/ A website is your opportunity to gain worldwide attention from eager customers. Over a quarter of business transactions happen online. Small businesses can see this as a window of opportunity. If you’re considering a new website or taking your site to the next level, we’ll show you how taking action today can lead to significant results in the coming year. How does a new website help your business? A new website is your first introduction to a broad audience of new customers or clients, your validation of business credibility, and an outlet for smooth transactions that ultimately drive more revenue.
Why is Having a Website Important for a Small Business?
Websites have been critical to growing any business since the e-commerce boom following a long period of at-home shopping during the COVID-19 pandemic. Oberlo found that in 2020, 51% of small business owners increased online client interactions. As more people became accustomed to accessing anything they needed on their phone or laptop, online shoppers increased by 900 million people by 2021. That fueled a new expectation of modern brands to have an online presence. What Are the Benefits of a New Website?Websites expand your reachGone are the days of measuring business reach by in-person interactions with customers. A website gives even the leanest teams the ability to engage customers worldwide. People are conditioned to search for what they need online and find services and products they would never would otherwise because of that. According to HubSpot‘s research, websites can see thousands of monthly visitors each month, potentially reaching over 10 million with frequently published updates. Geographic boundaries no longer confine business operations, meaning a small-town business could quickly become a global household name. Websites create your first impressionThe first few seconds visitors spend scrolling your homepage can make a strong impression. With so much exposure to information, you can use your website to stand apart in your business niche. Your small business website immerses potential buyers in your story, purpose, and personality. Small businesses have a slight advantage in reaching shoppers online with a personal touch. Nerdwallet found that more than 92% of Americans enjoy supporting small businesses. More importantly, 30% are willing to pay more for products and services from a small business versus a significant retailer or chain store. Websites increase business credibilityThe modern consumer cares about transparency and building trust with the organizations they support. A website is a great way to show curious shoppers that you’re a legitimate business. It helps to establish your domain and present a professional visual identity on your website. Visitors are more likely to trust that a transaction will be safe when they can see your offerings, pricing, and validation like testimonials or credentials, without having to search too hard. Websites drive revenueYour small business website is like your online brochure. It can sell for you if you set it up in a way that gives visitors a clear call to action and a path to purchase. Customers can land on your website and complete a transaction in a few clicks without visiting a physical location. It helps to have a mobile-optimized website to bring this functionality to any consumer, anywhere they want to shop. The majority of today’s website traffic comes from a mobile device or tablet, so supporting those user experiences can avoid the risk of losing a sale. How Do You Make a Website for a Small Business?There are online services to support your small business in creating your website. Some small businesses will look for an online website builder that makes it easy to turn around the site quickly without requiring development or design experience. Others will hire support and build a more detailed user experience that fits their needs. Any new website project will start with the foundational aspects of accessibility, content strategy, search optimization, visuals, and navigation. How can a creative agency help your business?Many small businesses find value in hiring a creative agency . Agencies can listen to what you want to achieve with your website and advise a strategy to bring that to life in a unique online brand identity. Agencies may also support you in important factors like search engine optimization and analytics that attract your target customer to your website. SummaryThe experience you offer visitors on your website reflects the experience they’ll expect as customers. A website for your small business can be a clear route to meet customers where they are in 2023 and showcase everything you have to offer them. Start your project today as websites increase their potential to bring new prospects to businesses across all industries. If you are considering building a new website, give us a call. We offer Free Estimates and would love the chance to speak with you! The post How a New Website Can Help Your Business appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/how-a-new-website-can-help-your-business/ Some e-commerce store owners are hesitant about investing in content marketing—understandably. It takes time and money to have an effective strategy, only to see measurable results after the third or fourth marketing quarter. But it’s worth it. Companies like Amazon, Walmart, Target, Instacart, etc., spend millions of dollars on marketing campaigns per year. But, even if your e-commerce store is starting out, you don’t need millions of dollars to post content online. You just need to start—and start now. Why? Because everyone’s on their phone day in and day out. The best way to get in front of your ideal customer is by showing up on their screen. So as users switch between Instagram and Tiktok and check their notifications for a new -e-newsletter, content marketing can help your e-commerce store get noticed. But, most importantly, it builds brand loyalty. Four things will happen when your e-commerce store invests in content marketing. 1. You’ll begin to appear in front of your target audience.Ask yourself, “How do I attract customers to my e-commerce store?”
More than 25% of the world’s population shops online. Therefore, your competitors are doing everything they can to ensure that those 25% know about their stores, their values, what they offer, and how they do business. This means your e-commerce store needs to make an appearance online. And with paid ads and privacy restrictions becoming more strict, you’ll need to humanize your store. That’s where content marketing comes in. Start by connecting with your target audience: ● How can you get to know them? Essentially, your content should do at least one of the following: ● Educate your audience about something related to your company/service/product. The more you try to interact with them, the more they’ll start to see you. 2. You’ll make your e-commerce memorable.Content marketing helps people remember your company. Perhaps you’ve heard the marketing rule of 7—a viewer needs to see your brand at least seven times before interacting with you. As an e-commerce store, this is the goal. Out of all the options available online, your store needs to be the “Go To” for your target audience. As you post social media content, blogs, send out e-newsletters and upload YouTube videos or podcasts, your e-commerce store will show up in various places online.
If they’re experiencing an emotion, you want them to remember you. 3. Your target audience will begin to know your e-commerce store.Great! Your potential customer remembers who you are, all thanks to the How to blogs and Throwback Thursday hashtags on social media. They know what your e-commerce store offers and how you help them when they have questions. This is a significant milestone in your content strategy. You want people to know you. Not just to say, “Oh, I know that online store.” But so they can say, “Hey Mike, check out this store online. I just bought a new game from them, and it’s great!” About 80% of people begin their customer journey by listening to a friend or family share their experience. People buy from those they know. When your e-commerce store makes an effort to get to know your target audience, the favor is returned. 4. Your brand loyalty will grow and continue to grow.Now, your target audience is beginning to like you. Instead of hoping the content is seen, viewers will set notifications on their phones for when it’s published. They remember you have a particular product or service they need and visit your website. They even give you their primary email address for those online sales and the latest news. After investing time, money, and effort into content marketing, your e-commerce website proves to the audience that your product or service solves their problem. Next thing you know, you’ve built a relationship with the online community and your customers. Brand Loyalty will help you grow.Brand loyalty brings you retention—customers that keep coming back. And we know that our loyal and recurring clientele keeps the business running even as we bring on new customers. Over 50% of companies invest in content marketing and reap the value it brings. So don’t fall behind the competition, and start investing in your e-commerce store’s content marketing. If you are looking for help with building an ecommerce website, you are in the right place. Contact us today and speak with an online store expert! More about our agency – Web Fox Marketing is a web agency and digital advertising professionals in Livonia. Our Michigan SEO team serves our local communities near Livonia, Novi, Southfield, Farmington Hills, Royal Oak and beyond. In addition to providing digital advertising advantages, we’re also proficient in e-commerce web development , search-engine marketing advantages , Google Ads marketing (Pay Per Click), Search Engine Optimization, social media marketing, and more! A web site is the beginning, as online success in our digital world depends on Google/Bing/Yahoo authority, & improved visibility to many advertising channels. Our Michigan lead generation agency is glad to assist you with any opportunities you have. Drop us a line now and let’s get started creating your next web project! #webfoxmarketing #seo #ecommercewebdesign #webdesigner #ecommercewebdesign #websiteagency #leadgeneration #michiganseo #contentmarketing #ecommerceagency #socialmediamarketing #searchengineoptimization #digitalmarketing The post How will Content Marketing Help my E-Commerce Store? 2 Words. Brand Loyalty. appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/how-will-content-marketing-help-my-e-commerce-store/ Technical SEO relates to maximizing the technical features of a website in an effort to boost the ranking of pages atop the the search engines results page. Building sites to be speedy, and easy to understand will definitely help your SEO strategy. Technical Search Engine Optimization is function of on-page optimization, that attempts to maximize code/copy/components to obtain improved organic rankings. It’s different than off-page SEO, which primarily focuses on creating links/visibility for your website via outside channels such as social media. So Why Should You Optimize Your Web website, technically?Google strives to provide their customers (users) the most valuable content that matches their search intent. For that reason, Google’s spiders (also known as GoogleBot) crawl pages throughout the net to identify and deliver the best result. The majority of factors are dependent on the users query. Examples include keywords, title tags and images. By maximizing technical attributes, developers make it possible for search bots to crawl and understand the information on the page. When website developers do this well, you should achieve improved page rank. On the flip side, if there are technical errors, this can easily harm your page’s rank.
Effective technical design supports search engines, and allows them to better recognize what exactly the web page is all about. Further technical optimization can also help your local seo campagin. Great technical design permits search engines to match user intent and avoid misunderstandings, often induced by bad code. You should always strive for quick load times as sluggish webpages can end up much lower in the SERPS (search engine results page). Let’s first start using the assumption that your website will be crawled Google, Bing, at some point. Common sense on-page linking structure can help make sure spiders recognize just what the important content is all about. There are countless ways to direct crawlers to comprehend your information. For instance, it is common to stop search engines from crawling certain pages. Doing such will help to direct the bots towards webpages you really want them to crawl. As discussed before, unanticipated errors might prohibit engines from crawling important pages. Sometimes, designers unintentionally restrict their website JS & CSS information. The CSS and JS code instructs browsers what your website should look like and most importantly, the way it works. Whether or not information is impaired, spiders can determine if the web page functions as intended. As you can see, there tends to be several variables in web design that must carefully be evaluated and optimized. Learn more about Technical SEO here. A little bit about us – Web Fox Marketing is a website agency as well as digital marketing professionals in Livonia. Our Michigan SEO team serves our local communities near Livonia, Novi, Southfield, Farmington Hills, Northville and beyond. In addition to offering digital marketing solutions, we’re proficient in e-commerce websites , search engine advantages , Google Ads advertising (pay-per-click), Search Engine Optimization, social media marketing, and more! Your website is just the beginning, as on-line success throughout our digital world is dependent on search ranking, & increased exposure to many advertising outlets. Our Michigan lead generation firm is happy to help you with any challenges you may have. Drop us a line now and let’s get started building your responsive site! As you may have guessed it, Google has a ton of great information regarding SEO, checkout Google Search Central YouTube channel. #webfoxmarketing #seo #ecommercewebdesign #webdesigner #ecommercewebdesign #websiteagency #leadgeneration #michiganseo #contentmarketing #ecommerceagency #socialmediamarketing #searchengineoptimization #digitalmarketing The post How Can Technical SEO Increase My Organic Ranking? appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/how-can-technical-seo-increase-my-organic-ranking/ Marketing is all about getting your message out to the masses as efficiently as possible. There is no better way to accomplish this than through social media. People are on social platforms every day and most scroll through a couple of different ones to satisfy various interests. This morning, you probably looked through Instagram, this afternoon you may post to Facebook, and tonight your teenager could share some funny videos on YouTube. There is no doubt that social media permeates our lives. So, why is marketing through social media effective? Because the online audience is enormous, the overhead is minimal, and the lifestyle of looking for information on social media is already ingrained in our society. Each social media platform has its purpose, target, and method of engagement with users. Companies tailor marketing according to which audience best suits their products or services. High exposure, Low cost, and ease of use are features of all social media no matter the platform. Why is the Audience so Large for Social Media?People all over the world use social media to stay in touch with friends and family. This was never more important than throughout the peak of the COVID-19 pandemic when it was common for people to be isolated and quarantined. Users post millions of pictures every day across various platforms to connect with loved ones down the street and on different continents. Designers of social media platforms each had an audience in mind when launching their app. The audience is so immense for social media because there is something out there for everyone who wishes to engage. This is very useful for people who might otherwise be unable to interact socially whether because of work demands or personal circumstances. Why is Social Media Marketing Inexpensive?The normal overhead costs of marketing are different for social platforms. There is no paper product that incurs production expenses or tangible material that needs to be accounted for, it’s all digital. The electronic form of marketing transforms the act of reading about a company on a piece of paper into looking at a post on a phone or computer. The cost of creating and launching the post is minimal in comparison. Businesses know that users scrolling through posts is similar to drivers heading down the highway, and if there is a post from their company on that platform, it is like having a billboard on the local interstate, but at a fraction of the cost. Why Do We Turn to Social Media for Information?
Some digital marketing platforms cater to users looking for specific kinds of information. LinkedIn is a great example of one that wants to foster communication and opportunities for professionals. This platform is all about jobs, careers, and networking. Users seeking this type of information know where to look, and companies wanting to market to professionals know where to find them. Why is Social Media Marketing Essential for Your Business?The success of your business depends on increased exposure, keeping costs down, and reaching your target audience. Because social media marketing accomplishes all these in a format that is a daily part of our society, it is essential for the health of your company’s future. Your competition is doing it, and if you are not posting somewhere to build brand awareness, then you could be leaving money on the table. What is a Good Social Media Marketing Strategy?Creating various types of content is a great idea for social media marketing. Videos and photos should be used to appeal to our visual nature. Short posts can be used to generate excitement about new products and longer articles can be used to educate and build credibility. Limiting yourself to one type of content will also limit your exposure. SummaryMillions of people are online right now scrolling through social media. A successful company takes advantage of this cost-effective way to reach its audience by marketing through engaging and informative posts. A bit about us – Web Fox Marketing is a website agency in addition to digital marketing experts in Livonia. Our Michigan SEO team serves our surrounding community near Livonia, Novi, Southfield, Farmington Hills, Canton and beyond. In addition to offering digital advertising advantages, we’re knowledgeable in e-commerce web development , search-engine ranking advantages , Google Ads marketing (pay-per-click), Search Engine Optimization, social media advertising, and more! A web site is the beginning, as success through-out our connected world is reliant on search prominence, and maximum exposure to several digital networks. Our Michigan lead generation company is more than glad to help you with any kind of opportunities you have. Call us today and let’s kick-start building your next web project! #webfoxmarketing #seo #ecommercewebdesign #webdesigner #ecommercewebdesign #websiteagency #leadgeneration #michiganseo #contentmarketing #ecommerceagency #socialmediamarketing #searchengineoptimization #digitalmarketing The post Social Media? 3 Reasons It’s Effective For Your Local Business appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/social-media-3-reasons-its-effective-for-your-local-business/ There are many challenges that come with growing a business. One of the largest is: obtaining customers. And the best way to obtain customers is through marketing. Many businesses have relied heavily on traditional forms of marketing like direct mail, billboards, and print ads. But now, there is an easier and more efficient way to market your business and reach potential customers. Developing a digital marketing strategy will ensure your business is able to connect with the right audience in the right place. In today’s world, much of what we do, see, and listen to is online. People spend hours online doing everyday tasks like shopping, working, socializing, and surfing the web. Therefore, the best place to meet potential customers is online as well. No small business should overlook the benefits that a digital marketing strategy can have. There are 3 key reasons why a direct marketing strategy is important. A digital marketing strategy allows a business to:• Start a Conversation What is Digital Marketing?First, it is important that we explore what digital marketing is. Digital marketing is a type of marketing that utilizes all aspects of the internet and online technology to promote your product or service. These online marketing tactics include social media marketing, a website promotion and ranking, email blasts, and more. All of these online channels allow your business to directly connect with potential customers.
Now, how does digital marketing allow a business to do more for less money, start a conversation and reach a bigger, more targeted audience? Read on to find out! Start a ConversationOne of the best ways to convert someone who is interested in your business into a paying customer is the get to know them better. Digital marketing allows your business to be very accessible to the audience you are trying to reach. Customers are able to shop your products or services at any time that is best for them – because, in the digital world, there are no ‘open hours’ and your business can be reached at all hours of the day. Through digital marketing, your customers are also able to contact you anytime with questions or comments – Which turns their interest into action. Digital marketing also allows you to directly engage with your prospective customers. Unlike traditional forms of marketing, you can get to know them through surveys, comments, and responses and even have a conversation with them directly in order to learn their wants and needs. Digital marketing helps you personalize all communications. Do More for Less MoneyMarketing can be expensive, but it doesn’t have to be! Digital marketing is a cost-effective solution because it takes the guessing out of it! Instead of wasting money on print ads for an oversized audience of people who may not even look at your flyer, digital marketing allows your business to be more precise to target those who will be interested in your business. So, you will save money by only investing in marketing for those who really matter and exclude people who may never be interested. Unlike traditional marketing, digital marketing also does not require a large initial investment. Through tactics like social media and email communications, you can save more money upfront to invest down the road on successful and proven digital tactics. Reach a Bigger & More Targeted AudienceOne of the greatest advantages of using digital marketing is the ability to reach a larger and more precise audience. This form of marketing allows you to reach a wide audience, and fast! Unlike traditional channels of marketing that may depend on when your potential customer checks the mail or where they drive, digital marketing is “live on the net,” which reaches your audience on a large scale, and instantly. Even a small business has the ability to make a global impact. Digital marketing analytics tools can also help your business identify your potential customers and target audience. And therefore, making your marketing campaigns much more precise. You are able to target your communications and report on metrics that identify your most successful audiences and possibly identify new ones! Summary: Digital marketing will allow your business to start a valuable conversation with potential customers, do more marketing for less money, and reach a bigger more targeted audience. Digital marketing is a must for small businesses. It will allow your business to continue to grow and gain additional customers and stay ahead of trends in the digital space. More about our agency – Web Fox Marketing is a local web company in addition to digital marketing specialists in Livonia. Our Michigan SEO team services our local community nearby Livonia, Novi, Southfield, Farmington Hills, Royal Oak and beyond. On top of providing digital marketing solutions, we are experienced in e-commerce web development , search engine advantages , Google Ads marketing (pay-per-click), SEO, social media advertising, and more! Your website is a critical step, as success throughout our connected world relies on on Google/Bing/Yahoo authority, & maximum visibility to several marketing outlets. Our Michigan lead generation agency is glad to assist you with any kind of opportunities you may have. Call us now and let’s kick-start creating your next web project! #webfoxmarketing #seo #ecommercewebdesign #webdesigner #ecommercewebdesign #websiteagency #leadgeneration #michiganseo #contentmarketing #ecommerceagency #socialmediamarketing #searchengineoptimization #digitalmarketing The post 3 Reasons Why a Digital Marketing Strategy is Important appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/3-reasons-why-a-digital-marketing-strategy-is-important/ Behind every stellar, engaging, and responsive website is a first-class web designer…and a web host with its nose to the grindstone. If you’ve offloaded the difficult task of building a website for your business, you’re probably uninterested in the intricacies of the world wide web. Its inner workings may seem irrelevant, but the basics of how your website runs are actually quite simple. So what is web hosting? And why is it so important?In short simple terms, web hosting services provide website owners a place for their website to live. They hold a site’s data, including HTML files (the page structure) and CSS (the design flair), all media files, documents, and everything else that makes a website a website.
What does the backend of a website have to do with you and the website you’ve worked hard to perfect? Well, without a web hosting service, your audience, your potential customers, and your potential clients will have a difficult, even impossible time finding your site and therefore, your business. There are options for hosting your website on your own – but they’re complicated and costly. And as a business owner, you’ve got more on your plate to concern yourself with. So let’s back up and discuss how these web hosting services actually work. And what options are out there when it comes to finding and signing up for the best possible service. How Does Web Hosting Work?Every website needs a host. When a potential patron types in your site’s URL, their computer will connect to the server holding your site’s files, and that server, in turn, sends those website files to the user’s computer. As the online presence of businesses continues to become a basic necessity, web hosting services have continued to raise the bar. Besides just storing a business, many web hosting services now offer tools to help website owners keep their site secure and grow their business. For example, many services today will host your email free of charge. Additionally SSL certificates are often included with hosting, making the process of securing your site simple. What Are Your Options?There are plenty of web hosting services to choose from. But not all are created equally. Most web hosting services offer shared hosting where your site shares the space with other websites. For businesses that need the extra storage, virtual private servers (VPS) or dedicated server hosting are great options. VPS allows website owners a personal server while dedicated hosting allows site owners a server they also have complete control over when it comes to choosing resources like bandwidth. Maybe you even built your website on a web hosting service. Popular services like WordPress, Weebly, and Squarespace allow you to create custom sites with little to no design and web programming experience. The Bottom Line … No Site, No Sales. Web hosting services are the powerhouse keeping your website online, safe and secure. Choosing a quality host will ensure your site is up and running when you need it most. Web hosting services matter. Without a web host, your website (or storefront) may as well be floating in space, completely inaccessible to the outside world. So take your web hosting seriously and don’t discount the importance of a home for, not just your website, but your business. About us – Web Fox Marketing is a local web company and digital marketing professionals in Livonia. Our Michigan SEO team serves our local communities nearby Livonia, Novi, Southfield, Farmington Hills, West Bloomfield and beyond. In addition to providing digital marketing solutions, we are proficient in e-commerce websites , search-engine marketing advantages , Google Ads marketing (PPC), Search Engine Optimization, social media marketing, and much more! A website most certainly is a great step, as on-line success throughout our digital world relies on on local prominence, and increased visibility to many marketing outlets. Our Michigan lead generation agency is more than happy to assist you with any kind of opportunities you may have. Drop us a line today and let’s get started creating your responsive website! #webfoxmarketing, #seo, #ecommercewebdesign, #webdesigner, #ecommercewebdesign, #websiteagency, #leadgeneration, #michiganseo, #contentmarketing, #ecommerceagency #socialmediamarketing, #searchengineoptimization, #digitalmarketing The post Web Hosting and Why It’s So Important appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/web-hosting-and-why-its-so-important/ Every profession has best practices: a breakdown of dos and don’ts written by the greats and inventors before us. Getting your website to the top of a Google search results page has those same basic principles. So how do I improve the SEO ranking of my website?Luckily, the A-B-Cs of search engine optimization aren’t rocket science and they won’t cost you the entirety of your digital marketing budget. The beauty of boosting your rank is that the steps are simple. Nevertheless, a website crafted without taking time to nail the below will set you up for a disastrous search engine flop. Don’t fall victim, keep reading to learn how to avoid this! Think Fast
So how can you ensure your website loads quickly? A few simple steps. First, you’ll need to see where you’re at. Tools like GTmetrix is a great place to see how your site’s doing on load time plus get strong specific recommendations on where your site can improve. One of the biggest site culprits is large image files. Compress your images using tools like Smush (WordPress plugin). It’s also worth using “lightweight” themes. Typically, most recommended themes in WordPress are lightweight themes. Having said that, it’s always best to contact a website developer for additional support to ensure you have optimized your site to its’ fullest! Use Keywords Early (and Often)Keywords are an easy way to solidify a strong standing on a search results page. If you’re unfamiliar, keywords are words relevant to your business that mirror what most users search for when looking for a product or service in your niche. Sites like SEMrush are great for discovering keywords you may be missing. Using keywords when possible is a great way to attract Google Bot and Bing Bot, but it’s also important to spread your keywords evenly throughout your page rather than waiting until the last paragraph. We recommend squeezing keywords within the first 25 words of your page’s content. Don’t RepeatContent that pops up twice on your site is a signal to Google that some of your content isn’t providing users with value. If they’ve already read it, a second read won’t do them any good. However, it’s OK to have similar content throughout your page. Aside from the obvious – copy on different pages of your website – apply this rule to your site’s title tags, meta descriptions, and even the image alt text. Images MatterSpeaking of, it’s not just the words on your blog posts and home page that count when it comes to ranking well with SEO. Before uploading images to your site, save the image file using words that describe what the image is so Google can understand its content. For example, if you are an electrician, and want to “spruce-up” your generator services page, then consider including an image of a generator with the file name: “residential generator contractors.” Also use alt text on an image to describe the image in further detail. File names and alt text act as Google’s eyes for both Image Search and Google Search. In other words, without clear descriptors, your images are unlikely to land a top spot on Google Images, and your site’s less likely to do the same in a standardized search. And don’t forget to properly “re-size” your images. If you are taking a picture with your smart phone, those images are Huge! In Summary…Before you can reach the advanced placement exam of SEO, you must have a solid foundation in search engine optimization 101. From the technical to the editorial, if you can A+ the basics, you’ll set yourself up for landing on that coveted first page of results. A little bit about us – Web Fox Marketing is a local website agency and digital advertising specialists in Livonia. Our Michigan SEO team services our surrounding community nearby Livonia, Novi, Southfield, Farmington Hills, Canton and beyond. In addition to offering digital marketing solutions, we’re also proficient in e-commerce websites , search-engine advantages , Google Ads advertising (pay-per-click), SEO, social media marketing, and much more! A website is a great step, as on-line success throughout our connected world is dependent on Google/Bing ranking, and increased visibility to many digital channels. Our Michigan lead generation agency is happy to assist you with any kind of challenges you have. Drop us a line today and let’s kick-start creating your responsive site! #webfoxmarketing, #seo, #ecommercewebdesign, #webdesigner, #ecommercewebdesign, #websiteagency, #leadgeneration, #michiganseo, #contentmarketing, #ecommerceagency #socialmediamarketing, #searchengineoptimization, #digitalmarketing The post Top SEO Best Practices to Improve Website Ranking appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/top-seo-best-practices-to-improve-website-ranking/ When you’re eager to boost site traffic and website visibility, sometimes you need a little extra push. Ever seen a paid Ad on a SERP (search engine results page)? Likely every time you’ve gone to Google. That advertiser took the push and invested in guaranteed search engine visibility. SEM, or search engine marketing, refers to the paid strategies marketers use to increase search engine visibility. Because there’s a financial commitment, SEM is often overlooked. However, if done correctly, SEM can push your online visibility over the awareness edge. So what exactly is SEM marketing? How does it differ from SEO? And how can I do it right?Often mistakenly used interchangeably, there’s a stark difference between strategically increasing organic results (SEO) and strategically increasing paid results (SEM). And it’s not just because one clearly requires a credit card swipe before activating. SEO vs. SEMBoosting the time it takes a site to load. Increasing readability of content. Using backlinks and uploading only high-quality images. These are the ways you can improve your site’s SEO. The tweaks are minor but the results are significant. Plus, unless outsourced, the effort is free. But what about SEO’s paid counterpart? SEM, otherwise referred to as pay-per-click (PPC), refers to brands or business owners who “pay to play.” Sites like Google Ads let advertisers pay for premium site placement on all relevant Google search results pages. Far from an automated slot machine, backend systems like Google Ads must be managed properly in order to optimize conversions at an efficient price. In other words, a few mistakes can mean wasted eyeballs and marketing money down the drain. When it comes to increasing site traffic, SEM delivers (almost) guaranteed, instantaneous results. In stark contrast, SEO is a strategy that garners results compounded over time. Only when the site continuously communicates positive signals to search engines responsible for its SERP placement does placement improve. Doing It RightBig brands with hefty budgets often outsource their SEM to agencies specializing in paid ads. That’s because the decisions marketers make around SEM must be carefully researched, planned, and tested: a process time-consuming enough to become one’s full-time job. Luckily, SEM has a clear list of best practices so you can spend your pennies wisely and ensure each paid advertisement has the best chance at conversion possible. Research KeywordsKeywords are the most important aspect of SEM. If you’ve ever worked on SEO, you’re probably familiar with keywords. When you’re targeting specific keywords with paid ads, it’s important to develop a strong understanding of keywords most relevant to the people you’re targeting.
Branded keywords – keywords that contain the name of your business – are a great place to start. Generic keywords result in a higher volume of results but of course come at a higher cost-per-click. Make sure to also consider your audience’s intention. If you’re offering a jewelry repair service, for instance, include “bracelet repair” as well as “necklace torn” or “broken earrings.” Finally, make sure to monitor, monitor, monitor. If you notice specific keywords failing to produce clicks and conversions, remove them to avoid further sunken costs. Define Your Audience (Segments)Because businesses have multiple audience segments, tools like Google Ads allow you to break up keywords by segments for increased ad efficiency. Say you’re selling a book on child psychology. You may target both parents and teachers and include a different batch of keywords for each group. Running multiple ad campaigns for multiple audiences is not only an efficient way to advertise, when you segment, you learn valuable information about your audiences just by looking at strong keyword performers in each group. Learnings about what’s resonating with different audiences is something you can apply to your larger campaign as marketing efforts progress. In SumDon’t sleep on SEM. The financial commitment may scare you, but when done well, SEM can be your website’s biggest ally and well worth the marketing spend. Especially when both SEO and SEM are working hard to generate insights, promote conversions, and increase revenue. More questions on Google Ads and SEM? Contact us! Happy clicking. More about our agency – Web Fox Marketing is a website company as well as digital advertising professionals in Livonia. Our Michigan SEO team serves our surrounding community near Livonia, Novi, Southfield, Farmington Hills, West Bloomfield and beyond. In addition to offering digital marketing advantages, we’re experienced in e-commerce web development , search engine marketing advantages , Google Ads advertising (Pay Per Click), SEO, social media marketing, and more! Your website is a great step, as on-line success through-out our connected world depends on search prominence,and max exposure to diverse digital outlets. Our Michigan lead generation agency is glad to assist you with any kind of challenges or opportunities you have. Call us today and let’s kick-start creating your responsive website! The post What is SEM Marketing? appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/what-is-sem-marketing/ Many people think that landing pages and home pages are the same. The truth is they are not, and should be used for different purposes, let’s explore… The difference between landing pages and home pages will depend on their primary focus. Typically, a landing page is designed as a single page that’s used to entice conversions for a specific product or service. A home page is part of a website that has several pages, designed to encourage visitors to learn more about your products or services. If you are not sure whether you need a website or a landing page, keep reading… Below I am going to point out the differences, including some “must-haves.”
Critical Components of an Exceptional HomepagesA homepage is a welcome sign that greets people who visit your website. Having a great design isn’t enough. If you want to keep visitors on your site, you’ll need a homepage that functions correctly and entices people to want to learn more about your products and services. Here are some tips to keep in mind:● Keeping your layout “uncluttered” and easy to navigate is essential. You don’t want site visitors to feel overwhelmed by presenting too much information and images. The “less is more” rule applies here. Keep in mind: The primary reason for your homepage is to provide visitors information about your company’s brand, services, products, and why they should choose to do business with you. Critical Components of High Converting Landing PagesThe best use for a landing page is for Ads, email blasts, or other digital campaigns. The focus of this page is for conversion and should serve a specific purpose for a specific offer. Conversions include form submissions, phone calls, purchases, and more. Here are some tips to keep in mind:● A landing pages should match your Ad or offer. This is most important when you are paying for traffic. If you are advertising 20%, the 1st thing the visitor should see when your page loads is 20% off! So, there you have it, the differences between landing pages and homepages. I hope you now understand when each should be used, and how to ensure they effectively serve their different purposes. More about our agency – Web Fox Marketing is a website agency and digital advertising experts in Livonia. Our Michigan SEO team serves our surrounding communities near Livonia, Novi, Southfield, Farmington Hills, West Bloomfield and beyond. In addition to providing digital advertising services, we’re also skilled in e-commerce web development , search engine ranking advantages , Google Ads advertising (PPC), Search Engine Optimization, social media marketing, and much more! A web site most certainly is a great step, as on-line success throughout our digital world depends on Google/Bing prominence,and increased exposure to diverse marketing networks. Our Michigan lead generation agency is more than glad to assist you with any kind of inquiries you may have. Drop us a line today and let’s get started creating your responsive site! The post What’s The Difference Between A Landing Page and A Home Page? appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/whats-the-difference-between-a-landing-page-and-a-home-page/ Are you struggling to get people to your website? Have you been fighting an uphill battle with SEO? You may be missing an important piece of your digital puzzle: meta descriptions. Far from an online afterthought, meta descriptions are the bridge between your stellar website and winning the Google game. So why are meta tags and descriptions so important?Let’s start with the basics. If you’re unfamiliar, meta descriptions are snippets of text that describe a site or article’s content. You’ve probably seen them when you search for something on Google, underneath a website’s headline and URL. That blurb of description is called a meta description. And rather than just throwing letters of the alphabet into WordPress or wherever your website lives, there’s an art to crafting meta descriptions that do the job. So here’s why you should prioritize meta tags plus the secret steps to writing sentences that move the needle. Why Do Meta Descriptions Matter?You’ll notice that meta descriptions are only visible on a Google results page. While sometimes search engines do ignore what you’ve entered and pull straight from your site, these descriptions are incredibly important. That little blurb tells searchers exactly what your page is about and is oftentimes the deciding factor on whether or not potential clients, customers, or fans actually click through to your site. The more users click, the more likely search engines are to rank your page higher on the results page. Think of high traffic like a signal to Google that your page is relevant. And of course, the more users click on your site, the more likely you are to boost awareness and boost sales. Best Practices For Meta Tags & DescriptionsUse KeywordsThis leads us to meta description best practices. As mentioned, meta descriptions are an art and a science. To boost your chances of showing up on a search results page, match your website’s content to top keywords people use in relation to your business. Sites like SEMrush help you determine the top keywords for your business niche. But they’re often relatively obvious. For instance, if you sell women’s athletic clothes, include “women’s” “gym” “athletic” and “apparel” within your meta description. Differentiate
Get SpecificIn other words, get descriptive. Just as identical descriptions aren’t helpful, generic words and phrases won’t entice your target audience to click. The more descriptive you can make your meta description, the more your search quality (and quantity) will improve. In the same vein, descriptions shouldn’t always be summarizing sentences. For instance, if you’re writing a description for an article or blog post, include information like the author’s name, publication date, page numbers, and time it takes to read. Writing the description for a product page? Include relevant product details such as price, manufacturer, volume, and other relevant information. A great place to start with product page descriptions is considering what’s included on a product’s box or the product description on Amazon. Yoast SEO Can HelpIf you are looking for a FREE resource to help you craft the perfect meta description, I highly suggest Yoast SEO. This is a great plugin that’s available for WordPress. So if your website is built in WordPress, you’re in luck. Please note, that there are some advanced features and if you are not familiar with web design, I would definitely recommend you contact a web developer to help you integrate Yoast. You can learn more on Yoast’s website. In SumAchieving that top spot on a search results page is only half the battle. Potential customers have to actually click on your site if you’re looking to boost traffic and boost sales. Meta descriptions are the last crucial step in convincing searchers to say yes to your website and yes to your business. A bit about us – Web Fox Marketing is a web company as well as digital marketing specialists in Livonia. Our Michigan SEO team works with our surrounding community nearby Livonia, Novi, Southfield, Farmington Hills, Royal Oak and beyond. On top of providing digital marketing advantages, we’re proficient in e-commerce web design , search-engine marketing advantages , Google Ads advertising (Pay Per Click), Search Engine Optimization, social media advertising, and more! Your web site is the beginning, as success throughout our connected world is dependent on search authority,and improved visibility to many digital outlets. Our Michigan lead generation company is more than happy to assist you with any kind of questions you may have. Call us now and let’s get started creating your next web project! The post Are Meta Tags and Meta Descriptions Important? appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/are-meta-tags-and-meta-descriptions-important/ With “life online” an attractive and well designed website is crucial to any businesses success. By not having a productive website, business owners run the risk of decreased sales and eventually end up struggling to generate leads. A modern and responsive website could be the solution you have been looking for to increase your presence online. So, why should you hire a professional web designer? There are numerous benefits to having an expert design your website. For starters, it saves you time and effort, creates a trustworthy and fluid site, and if done right – should increases sales. We will discuss these benefits in more detail below. Save Time and EffortUnless you are a professional website designer yourself, you probably do not know much about creating a highly functional and optimized site. It can take weeks, even months, of effort to learn the “tricks of the trad” of creating a high converting website, taking your time away from other important tasks.
It’s always a balance between time and resources. Instead of spending your time and effort creating a mediocre site, most “credible” web developers will be able to create the site in a much shorter amount of time and you can rest easy knowing that the site will function correctly and as intended. Create an Attractive & Credible SiteA website says a lot about a business. If the website is poorly constructed, has slow loading times, or has a “sub-par” appearance, prospects could view the business negatively. Further, visitors will quickly “bounce” off your site and onto the next one. Potential customers may be be less likely to do business with someone who is not willing to invest in their business. However, if your site not only looks great but loads fast, is easy to navigate, and delivers a clear message – customers will view your business as an authority and will be more likely to purchase your product or services. Create a Trustworthy SiteProfessional web designers are called “professionals” for a reason. Most are experts in the web design field and have spent years testing and honing their skills. By using a professional, you and your visitors can trust that your website is functioning well and will not crash or have glitches.
Search Engine OptimizationAn effective website must be more than just attractive. It has to be optimized for Google search, speed, navigation, content, and more! Typically, visitors will leave a site if it takes more than 3-5 seconds to load. People are impatient and this delay gives them the opportunity to let their mind wander and lose focus. Also, if websites are too complicated and do not portray a clear message and “Call to Action,” site visitors are more likely to go click away (or bounce away ? An efficient website must be search engine optimized (SEO). If a site is designed with SEO in mind, this boosts your business in the search engine hierarchy, meaning that your business will appear more towards the top of the search page. It is rare that “online surfers” scroll to the bottom of the page, or even go to page 2. A top priority must be the incorporation of SEO. There is no better opportunity to gain “eye-balls” on your brand than SEO. Mobile FriendlyA mobile optimized website is a given! There are many “themes” that are mobile friendly “out of the box” however, once you begin to make changes – this can drastically affect the design on mobile. Today’s consumers are impatient and want information fast and on-point. You may already have guessed it, most online searches occur on a mobile device. It is crucial that websites are translated effectively to a mobile platform. This is where a knowledgeable web developer (with plenty of examples ? can help. ConclusionWebsite design can be a “double edged sword” – anybody can build a site without much experience, however, building a high performing site can be a challenge. Nowadays consumers want information to be just a click away – a well-developed and efficient website can do exactly that. If your business can benefit from new leads online, then an optimized website should be a critical component of your marketing strategy. An expert web designer or web agency can ensure that your website is getting the attention and makeover it deserves. In return can save you time, increase credibility, and ultimately increase sales for your business. A little bit about us – Web Fox Marketing is a website agency as well as digital marketing experts in Livonia. Our Michigan SEO team serves our local community near Livonia, Novi, Southfield, Farmington Hills, Canton and beyond. In addition to offering digital advertising services, we’re skilled in e-commerce websites , search-engine marketing advantages , Google Ads advertising (Pay Per Click), SEO, social media advertising, and much more! Your website most certainly is just the beginning, as online success through-out our digital world depends on search dominance,and increased visibility to diverse marketing channels. Our Michigan lead generation firm is more than glad to assist you with any kind of challenges you have. Call us now and let’s kick-start building your responsive site! Also, as you might have guessed, Google has incredible resources that can help your business, and how to expand your online advertising campaign. Check out their YouTube channel here: https://www.youtube.com/c/GoogleSearchCentral The post Should You Hire a Web Design Professional? appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/should-you-hire-a-web-design-professional/ Doing business without an online presence has become difficult to impossible, as more customers use their smartphones to surf the web and make buying decisions. Responsive web design maximizes an organization’s opportunity to increase their sales and promote their brands without a large-scale investment. A mobile optimized website can help maximize the user experience, simplify navigation, and more importantly guide visitors to the information they seek. Your website should render flawlessly on any screen size, especially for mobile. What Is Responsive Web Design?Responsive design refers to the process of optimizing your pages so key information is easily accessible on any device (not just mobile). Content is automatically resized to render the perfect balance between text, images, and video. As a result, visitors find the site easy to read/navigate without excessive resizing, panning, and scrolling. Because responsive web design works for all device types, it eliminates the need for additional development when new devices are introduced in the marketplace. What Are the Benefits of Responsive Web Design?
Cost EffectiveResponsive website design dramatically reduces the time and cost of creating a website that’s compatible with all devices. Because you only need to build one website, you never have to waste time and money “reinventing the wheel.” Also, many themes include responsive design as part of their interface – so sections/modules are responsive “out of the box.” High Quality User ExperienceResponsive websites automatically adjust content to the viewer’s screen size, resulting in simplified navigation and strong user experience. This ease of use translates to a much lower rate of site abandonment or “bounce rate” (discussed later on – keep reading). Rank Higher in the SERP’S (Search Engine Results Page)Google has publicly stated (on numerous occasions) that mobile responsive is a ranking signal.
Search engines use an algorithm that takes into account whether websites are responsive. Also, responsive web design can eliminate duplicate content that could cause an issue for different versions of the same website. Optimized websites also load faster, providing another advantage in search engine rankings. Search rank scores also take into consideration bounce rate. High bounce rates tell search engines that users are failing to find the information they are seeking. So the longer someone can “linger” on your website the better! A well organized site directs visitors to what they are looking for and in turn boost rankings. Businesses must take advantage of every possible angle. Building a responsive website keeps your SEO scores high and helps to rank your business on the 1st page of Google. Increase ConversionsIn addition to high search engine rankings and improved aesthetics, responsive design creates a more user-friendly online browsing experience. For instance, images scale as needed and descriptions are clearly visible. This ease of use encourages more conversions (sales) while keeping your visitors engaged for longer. Buyers are able to navigate without becoming lost, frustrated, and bored. Instead, they quickly find what they need and make a purchase or sign up for a Free Consultation. Design Your Website to WinHopefully by now, you understand that responsive sites can be a significant help to businesses that need to boost their online presence. They are simpler and faster to create versus standalone websites. Also, they help boost SEO ratings, leading to more traffic. A little bit about us – Web Fox Marketing is a website company in addition to digital advertising experts in Livonia. Our Michigan SEO team services our surrounding community nearby Livonia, Novi, Southfield, Farmington Hills, Northville and beyond. In addition to providing digital advertising solutions, we’re skilled in e-commerce web design , search-engine marketing advantages , Google Ads advertising (Pay Per Click), SEO, social media marketing, and much more! Your website is just the beginning, as online success through-out our digital world is reliant on local dominance,and increased exposure to many marketing outlets. Our Michigan lead generation agency is glad to help you with any kind of inquiries you have. Call us today and let’s get started creating your next web project! The post What Are the Essential Benefits of Responsive Website Design? appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/what-are-the-essential-benefits-of-responsive-website-design/ Like on-page SEO, off-page SEO is an essential part of your digital marketing strategy. If you want to increase your brand awareness and improve your website’s Google ranking, it’s time to look beyond your site.
Are you ready to increase brand awareness and improve your search ranking? I’m sure that answer is yes because why else would you be in business. Below we have put together all you need to know about off-page search optimization. What is Off-Page SEO?Off-page SEO refers to any effort made outside your website to improve your brand awareness. Many people believe off-page SEO is link building; it goes beyond that. When someone leaves a comment on your blog, it is off-page SEO and promotes your website. While writing blogs is an essential part of on-site SEO, having blogs mentioned on other sites increases the authority and trustworthiness of your posts. These mentions help your website rank higher in search engines. Why Do You Need Off-Page SEO?You need off-page SEO to increase search engines trust. Search engines like Google want to know that people can trust websites that rank high. They do this not only by competitive keywords but also through off-page SEO. As mentioned above, people who leave comments on your pages, share your blogs, and guest bloggers are vital to building a company’s authority. Google uses off-page SEO to determine what individuals and companies think about your brand, products, and services. Optimizing your website for off-site SEO should be as important as on-page SEO in your digital marketing strategy. Most people use the internet to search for products and services they need. Even if you have great products and services, if you aren’t on the first two pages of Google, you won’t increase your sales. Increasing your search engine ranking drives relevant traffic to your website, likely converting to sales. What Are Some Off-Page SEO Strategies That Work?There are many different types of off-page SEO strategies, some of which work better than others and are easier to do. Below are a few of the most popular digital strategies proven to work the best with Google and increase your site’s authority. Link buildingLink building is a great strategy to increase the trustworthiness of your website. The more authoritative links pointing back to your website, the more likely you’ll rank on the search engines, and the less you get, the harder it is to build trust with Google.
Social mediaSocial media is a simple way to gain authority with minimal effort. When you share content on social media to direct traffic to your website Google sees that you’re gaining traffic from outside sources, so you much me authentic. BloggingBlogging is another easy way to increase traffic to your site. However, it’s essential to know that not any type of blog will work. You’ll need to write about things that your potential clients care about and find interesting. Always include a link in your post, pointing back to your website. Also, try and mix up the internal links and don’t always include your home page. If you are a divorce attorney and are writing about child support, then link to your child support page. Influencer marketingThis type of off-market SEO strategy has become popular in the last few years. Off-page marketing emphasizes getting people to your page to increase its rankings in search engines. Influence marketers do this by earning bonuses for each person that clicks on your links. Make sure to fully vet anyone you are thinking of partnering with… you must avoid spam at all costs. Writing guest blogsWriting for other publications is a great way to show you’re an expert in your industry while promoting your website. This gives you more customers and helps to provide you with a portfolio to show other publications why they should hire you as a writer. Video MarketingVideos are a great off-page SEO strategy and if done correctly, can expand your virtual reach exponentially. Each time you post a video in YouTube for example, make sure to include relevant links back to your website. Who knows, you may even rank your video in Google search! SummaryOff-page SEO marketing techniques along with other online techniques such as email marketing, SEO, and paid advertising are great ways to increase brand awareness and your sales. If you want a successful business, you can’t depend on one strategy alone. Instead, it’s essential to encompass many. A bit about us – Web Fox Marketing is a web agency and as well as digital marketing professionals in Livonia. Our Michigan SEO team serves our surrounding communities nearby Livonia, Novi, Southfield, Farmington Hills, Northville and beyond. On top of providing digital marketing solutions, we’re also proficient in e-commerce websites , search engine ranking advantages , Google Ads marketing (PPC), SEO, social media advertising, and more! Your website most certainly is a critical step, as on-line success in our digital world is dependent on Google/Bing dominance and improved visibility to several advertising channels. Our Michigan lead generation firm is more than glad to help you with any challenges you may have. Drop us a line now and let’s kick-start creating your next web project! The post What Is Off-Page SEO and How Can It Help Your Business? appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/what-is-off-page-seo-and-how-can-it-help-your-business/ There are many facets to a successful marketing strategy that can help businesses increase sales and grow, and online paid advertisement is a biggie. One online advertising platform with a high rate of return is Google Ads. The purpose of Google Ads is to give businesses the opportunity to increase traffic to their website, promote their products and services, and of-course close some deals! So, how exactly does Google Ads help businesses grow and increase sales? The three most notable ways in which Google Ads aids in the growth of local companies is its ability to increase awareness, aid in reaching target audiences, and get more leads. Utilizing Google Ads effectively does take some experience, but the benefits to starting today are numerous. We will discuss how Google Ads can grow your business in more detail below. Google Ads Puts Businesses in Front of Their Target Audience
Utilizing search engine optimization (SEO) can also aid businesses in being one of the top results, but this is not practical for all businesses. There are many highly skilled SEO marketers in the business world and competing with them can be difficult. While SEO is an important component of marketing as well, Google Ads makes things just a bit easier. Google Ads Allows Businesses to Customize Their Target AudienceThe internet has a wide array of users all looking for an endless amount of information, so it can be difficult for businesses to reach users that are looking for their niche products or services. This is where Google Ads audience targeting comes in. Google Ads allows businesses to reach users who have a need that their products can solve. An important component of Google Ads is the proper use of keywords. Keywords are words or phrases that marketers specifically choose to help determine which searches the Ad will show up for. For example, if the keyword is “green car,” an Ad will show up for someone searching “Where to buy a green car?” Keywords can be as specific or as broad as needed. Advertisers can also add negative keywords, which are words or phrases that do not trigger an Ad to show. For instance, a negative keyword for the above example could be “red,” so the Ad will not show up for someone searching “Where to buy a red car?” The benefit of keywords is that it allows the business to target specific audiences, putting the business up front and center. Google Ads also has the option of customizing the physical location of users that see the Ad and the time of day that the Ad appears. If the service or product businesses are promoting is a more local commodity, marketers have the option of choosing where in the world their Ad appears. For instance, if the business is located in Wisconsin, marketers could choose locations specific cities and zip codes in Wisconsin or even the entire state. Besides location, marketers can also choose the time of day for Ads to appear. After some research (and trial and error) marketers can determine what time of the day users are searching for their services the most – and only show Ads during that time. By being selective businesses can save their budgets and be more efficient which usually leads to more conversions. Google Ads Are MeasurableGoogle Ads tracks your entire campaign which allows for effective measurement:
By reviewing these metrics on a regular basis, business owners will gain insight into the market and have the opportunity to adjust Ads accordingly. No business wants to pay for Ads that are not leading to increased sales, so it is important to review Google Ad metrics regularly. There is no hard rule on how often metrics should be analyzed; for some businesses, this analysis may occur every day, but for others weekly may be just fine. Another useful tool when optimizing Google Ads is A/B testing. A/B testing involves changing one aspect of an Ad and analyzing the change in Ad performance. The original Ad is the “A,” the baseline. The “B” is the Ad after the change. This change can be anything from adding or removing a keyword, increasing or decreasing bid amounts, changing the phrasing of a headline, changing the landing page, and more. Analyzing how Ad performance alters in association with changes, usually provides insight and allows marketers to further optimize their campaigns. SummaryGoogle Ads is just one facet of a successful marketing strategy, but it does play an important role. When set up properly Google Ads can make online marketing easier and more efficient. About us – Web Fox Marketing is a local website company and as well as digital advertising professionals in Livonia. Our Michigan SEO team services our surrounding communities near Livonia, Novi, Southfield, Farmington Hills, Ann Arbor and beyond. On top of offering digital marketing solutions, we’re knowledgeable in e-commerce websites , search-engine advantages , Google Ads marketing (Pay Per Click), Search Engine Optimization, social media marketing, and more! Your web site most certainly is just the beginning, as online success in our digital world is dependent on Google ranking & max exposure to several marketing networks. Our Michigan lead generation firm is glad to help you with any kind of challenges you have. Drop us a line today and let’s get started building your responsive website! Also, as you would expect, Google has incredible resources highlighting SEO best practices, and how to build your Google Ads campaign. Checkout Google’s YouTube channel here. The post 3 Ways Google Ads Help Businesses Grow Online appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/3-ways-google-ads-helps-businesses-grow-online/ Marketing gurus stress the value of a fancy social strategy, cutting-edge audience retargeting, and out-of-home ads that balloon your budget. But let’s take it back to the basics. Discovering your services is step one of the purchasing process. As such, Google can be a stronger ally than Facebook, Instagram, and TikTok combined. So why is SEO strategy so important?
SEO Boosts Site TrafficIf you’re impossible to find after a basic Google search, no one will be browsing your website and clicking ‘add to cart’. While social media and special events certainly send customers scrambling for a URL, organic search drives over half of all site traffic. Just think about the last time you stumbled onto a website and ended up making a purchase all because you Google’d, ‘organic dog food’ or ‘clothing stores near me.’ SEO Establishes CredibilityBefore entrusting a brand with their hard-earned money, customers need to believe a business is established enough to fulfill its promise of delivering a quality service. When your online presence is untraceable, that credibility falls apart. That’s because, whether consciously or subconsciously, consumers trust what Google trusts. And popping up organically on the first few pages of a search results page is equivalent to a stamp of approval from the world’s most impressionable tech giant. Using quality backlinks, high-quality images, and optimizing your site for mobile browsing are all positive SEO signals that establish trust between you and a site-surfing consumer. SEO Improves the Customer ExperienceWhen consumers see your brand, reaching your online shop to browse or finding an ‘about you’ page for more information and a contact email should be a quick and easy 1-2 step. Anything longer than that and the average person becomes bored searching around. Worse yet, they manage to track you down but a slow-to-load website leaves them looking elsewhere. Not just a tool to improve your own business, SEO improves how your customer experiences your business before ever stepping into a store and making a purchase. Plus, a staggering 70% of consumers admit that a slower load time impacts their willingness to buy from an online retailer. Don’t miss out on serious revenue by ignoring a problem with a simple technical solution. SEO Is CheapRelatively. Consider how much you’ve budgeted for marketing thus far. Video production can cost thousands, partnering with online influencers gets pricier by the hour, and running paid ads on sites like Facebook and Google sets you back a pretty penny. In contrast, building a solid website, including backlinks, and even using plugins like Yoast to optimize your website is hardly extravagant tactics. Nevertheless, each one helps your site earn a top spot on the search results page. SEO Is MeasurableCreative marketing is wonderful, but it’s often difficult to directly correlate a commercial’s success with sales and revenue. When it comes to SEO, you can track every person who visits your site after discovering the link on their search results page. Aside from organic traffic, track bounce rates, your site’s loading speed, and, perhaps most importantly, the overall impact of SEO on sales. These metrics indicate what needs work in your SEO strategy and whether your overall campaign is working to achieve those specific marketing goals. SummarySEO is a reliable long-term strategy guaranteed to increase what’s measurable and bolster your digital reputation. While followers are impressive, before anyone can like, share, and purchase, consumers need the assurance of that initial discovery phase. And at a time when Google search results equate to online currency, a solid SEO strategy is the middleman between you and a business bursting with profit. A bit about us – Web Fox Marketing is a website agency and as well as digital marketing specialists in Livonia. Our Michigan SEO team serves our surrounding communities near Livonia, Novi, Southfield, Farmington Hills, Ann Arbor and beyond. On top of providing digital marketing advantages, we’re proficient in e-commerce web development , search engine ranking advantages , Google Ads marketing (Pay Per Click), SEO, social media advertising, and more! A web site most certainly is a critical step, as online success in our digital world depends on Google authority and maximum visibility to several marketing channels. Our Michigan lead generation company is more than glad to assist you with any kind of challenges you may have. Call us now and let’s get started building your responsive website! The post 5 Reasons You Need an SEO Strategy for Your Business appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/5-reasons-you-need-an-seo-strategy-for-your-business/ The Covid-19 pandemic has really changed the way that consumers shop and the way that businesses sell. With people staying indoors and spending less time in local businesses, much of the shopping experience is conducted online. Unfortunately, small businesses without an online presence are apt to fail or even worse … go extinct. Small business owners should consider an ecommerce website for the best opportunity to succeed in today’s digital world. So, how can an e-commerce website help your business? There are many reasons to invest in a ecommerce website, but the most notable include increased customer base, opportunities, engagement, and of-course revenues. We will discuss the benefits of an E-Commerce website for small businesses in more detail below. Larger Customer BaseBusinesses with only a brick-and-mortar location are very limited in their customer base. They rely on foot traffic and customers within their general area for sales. Businesses with an e-commerce website, though, have a nearly endless customer base. Websites do not rely on a physical location. Instead, they have the ability to reach customers across the country as well as across the globe. There is no limit on the number of customers that a website can reach. Marketing OpportunitieseCommerce websites also allow for an endless array of marketing opportunity with ads, analytics, social media, and more. There are a number of different ad platforms to promote your business as well as analytic platforms to analyze what customers do while on your website and what they are interested in. There is also the option of using social media with direct links to your website to promote your business. With how much customers rely on social media in their day-to-day lives, using social media to promote your business could only benefit your business. Customer EngagementeCommerce websites also make customer communication and engagement simple and easy. A large part of a successful business is successful customer service. Without established customer service, businesses typically do not last long term. As long as the website has a “Contact Us” page, chat, or “click to call,” you can easily increase engagement, answer questions, as well as obtain customer feedback. Lower CostseCommerce websites can also help to lower capital costs. While having a physical location may be nice, you do not need one if you have an eCommerce website. You can obtain most of your customers through online marketing tactics, reducing your need to rely on foot traffic. If your customer base is online, you can save money by not investing in a physical location or employees to staff that physical location. Today, drop shipping is very common and can be a great option for local businesses to expand their product line, without increase inventory! Simplicity and EaseWebsites give your customers the simplicity of ordering items from the comfort of their own home. Websites also give you, the business owner, the ease of filling orders and responding to customer communication from the comfort of your home. TrackingWith an eCommerce website, tracking is “built in.” You can track your sales, what products are “hot” sellers, when potential customers engaged with your website, what they did on your website, when they left the website, and so much more. There is essentially an endless amount of information you can track. As long as you have this information, you have the ability to analyze and make inferences about customer intentions and motivations, ultimately using this information to make your website better and attract even more customers. Google analytics is a great tool for capturing a lot of this data, you can find more information here: https://analytics.google.com/analytics/academy/ Related Questions How Does an eCommerce Website Improve Sales?There are many ways that an eCommerce website can improve sales. To list just a few:
How Do I Start an Ecommerce Website?First, you obviously must have a business established. If you already have a business or a product, the next step would be to set up a domain name which ideally, should be similar to your business name. From there, you must choose a platform to sell your products on. There are many options for you to choose for your platform including Shopify, Squarespace, Ecwid and so much more. You can always speak to an e-commerce expert at our agency, click here to schedule a Free Demo. After you have a platform, the next step would be to market your business to obtain customers. To be successful selling online, marketing should be a big part of your internal efforts. Regularly posting new content, promoting your special offers on your website and social accounts, even running Ads to help attract new prospects …all will increase your chances of success. SummaryEssentially, an ecommerce website gives businesses the opportunity to grow, increase their profit margin, and increase their success online. In today’s digital landscape, businesses without a website will quickly be left in the dust. Isn’t it time you started your ecommerce website? A bit about us – Web Fox Marketing is a web company and as well as digital advertising experts in Livonia. Our Michigan SEO team serves our local communities nearby Livonia, Novi, Southfield, Farmington Hills, West Bloomfield and beyond. On top of providing digital advertising solutions, we’re also proficient in e-commerce websites , search-engine marketing advantages , Google Ads marketing (Pay Per Click), SEO, social media marketing, and more! Your web site most certainly is a great step, as on-line success through-out our digital world depends on Google authority & maximum visibility to diverse digital outlets. Our Michigan lead generation company is glad to help you with any kind of opportunities you have. Contact us now and let’s kick-start creating your responsive site! The post How Can an E-Commerce Website Help My Business? appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/how-can-an-e-commerce-website-help-my-business/ More than 50% of consumers are now purchasing online. In the last three years, first-time users have been “surfing” online for: entertainment, streaming, e-sports, restaurant delivery, online fitness, and online education (to name a few). The increase in online search is staggering and indicates that business owners must have an effective online marketing strategy to succeed in today’s digital world.
Digital marketing creates more brand awareness, creates more leads, and increases sales. However, if you aren’t utilizing the right ones, you’re just wasting money. Below we’ll tell you the best marketing strategies, plus how it can assist with company growth. Affiliate MarketingYour first question is probably what affiliate marketing is. Affiliate marketing is when one party earns compensation for marketing other companies’ products. Affiliates will find a brand online and reach out to them to promote their business on social media, blogs, and other platforms. This type of marketing is best for new companies that are just starting. You keep track of the sales by utilizing customized affiliate links. These links are shared within their social media circles, who then click the link. There are a few different ways to track the performance of customized links, such as Google Analytics. Social Media MarketingThere’s no question that social media is one of the most powerful ways for all businesses to reach customers. Social media allows prospective customers to interact with brands and enable brands to interact with consumers. To effectively market on social media, take a look at these proven tips.
The top 10 most popular social media sites in 2022 are listed below
Search Engine Optimization (SEO)SEO is a requirement for all digital marketing strategies. This is how search engines rank your businesses and in-turn determines how high you turn up in SERP’s (Search Engine Results Page). In 2021 over 89% of B2B users used online search when conducting research. Keep in mind that most individuals searching for products or services hardly ever click past the first page. That is why a solid SEO strategy is critical to obtaining high quality organic traffic. Knowing which keywords and phrases to optimize your landing pages for is vital and is the foundation of search engine optimization. Pay Per Click (PPC)PPC is a way to use search engines for advertising your company and helping bring consumers to your website. This is a powerful marketing tool when used correctly. An important advantage with PPC – is that if you’re a new business, it can help increase leads while you are building your organic campaign. If you decide to go this route, make sure you have an expert that can create a successful campaign. Otherwise, PPCs can get expensive quickly with a low rate of return. Email MarketingThis marketing method has been around for years and will likely continue for as long as people use email as a form of communication. It’s a highly effective way to create brand awareness, highlight new products, let customers know about sales and other promotions. It even helps consumers keep you in mind for the next time they need to purchase something. Like social media, it’s a great way to introduce information, share blogs, and establish yourself as an expert in your field. There are a few things to keep in mind when using emails to target your audience.
Summary:Constantly evaluate what is and isn’t working. This can be done through Google Analytics, reviewing website traffic, watch conversion rates, and social engagement. Figure out where you can make improvements. Make the changes and then evaluate again. Pay attention to what your competitors are doing. If they are advertising or using social media accounts, you aren’t then get on there. Most importantly don’t use just one form of online marketing; instead, incorporate many. More about our agency – Web Fox Marketing is a website agency and in addition to digital advertising experts in Livonia. Our Michigan SEO team services our surrounding community nearby Livonia, Novi, Southfield, Farmington Hills, Northville and beyond. In addition to providing digital advertising services, we’re also proficient in e-commerce web design , search engine marketing advantages , Google Ads marketing (PPC), Search Engine Optimization, social media advertising, and much more! A web site most certainly is just the beginning, as online success in our connected world relies on on search ranking and max exposure to many digital outlets. Our Michigan lead generation company is more than happy to assist you with any challenges you may have. Call us now and let’s kick-start building your responsive site! The post What Digital Marketing Strategies Are Most Effective? appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/what-digital-marketing-strategies-are-most-effective/ In today’s day and age, an online presence is necessary to gain any type of foothold in society, whether it be a personal social media account, a personal website portfolio, or a website for a business. For businesses specifically, not having this online presence can be detrimental to their success, profitability, and growth. So, what exactly are the top reasons why every business should have a website? The most fundamental benefits to any type of business by having a website includes credibility, accessibility, visibility, and building customer relationships. We will discuss these advantages of having a business website in more detail below. A well thought out website is essential to any business that is looking to gain a strong foothold in their industry and to be successful long term. CredibilityTo be credible is to be dependable and deserving of trust. When a website is done well, it can make a business appear knowledgeable in their industry and convey them as a reliable source for information. Any potential customer with questions can go to the business’s website and find the information they were looking for as well as an established email address for any further inquiries. Websites also allow businesses to appear more professional in the marketplace. Many potential customers associate companies lacking a website with less quality products and services. Customers would rather take their business to competitors who appear more established in that specific industry instead. AccessibilityWebsites allow businesses to be more accessible to the public. A large component in customer satisfaction is customer service and communication. Websites often contain email addresses or phone numbers for customers to contact in the event they require more information or would like to speak to a representative within the company. Without this contact information, many customers will not have the information they need to complete the sale and would move on to a different product from a different company. Visibility
Build RelationshipsWebsites also allow companies to build relationships with their customers. More than just providing information on products, websites often contain blog posts with content that interest customers, company “About” pages that explain the company mission and culture, and pages on community involvement. This allows customers to get to know the philosophy behind the company and to connect with the business on a more personal level. Also, similar to accessibility, contact information allows customers to have access to customer service if needed, reassuring them that their concerns and needs are being heard. The thing about customer service and building relationships though, is that businesses need to have the customer service mindset and personnel to back it up and do this well. If a website merely has contact information but no one on the other end to actually answer questions or address concerns, this will result in lost customers. Now, why would building a relationship with a customer be important? For most businesses, the majority of sales come from repeat purchases. It is always easier to acquire new sales from current customers than it is to acquire new customers. As long as there is a quality product or quality service, new sales from current customers typically require less capital, less effort, and less time than acquiring new customers. This inevitably increases efficiency and profit. Related Questions:Can a business be successful without a website?Businesses do exist that do not have websites. However, these types of businesses are very limited in their capacity and expansion capabilities. As previously mentioned in the “Visibility” section, businesses with only a physical location will only gain customers that are in their general vicinity. These types of businesses find it extremely difficult to gain visibility and increase their customer base. Should small businesses have a website?With how prevalent technology and the online world is in today’s society, every type of business can benefit from a website, even small businesses. Websites allow small businesses to differentiate and set themselves apart from their competition. It also allows them to showcase their products and services in a simple and accessible format, increasing their company visibility and credibility. SummaryIn short, the benefits to having a business website are numerous. Well thought out websites increase customer awareness, increase credibility and professionalism of the company, and increase customer base and sales. All in all, websites can only help businesses succeed in the long term. Isn’t it time that you started your business website? A bit about us – Web Fox Marketing is a website agency and in addition to digital marketing specialists in Livonia. Our Michigan SEO team services our surrounding communities nearby Livonia, Novi, Southfield, Farmington Hills, Royal Oak and beyond. In addition to providing digital advertising services, we are skilled in e-commerce web design , search-engine ranking advantages , Google Ads advertising (pay-per-click), Search Engine Optimization, social media advertising, and more! Your website is just the beginning, as success in our digital world is reliant on Google/Bing ranking and significant exposure to several advertising networks. Our Michigan lead generation firm is more than glad to assist you with any kind of opportunities you may have. Contact us today and let’s get started building your next web project! The post Top Reasons Why Every Business Needs a Website appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/top-reasons-why-every-business-needs-a-website/ The success of an eCommerce website boils down to traffic and conversion rate. If you can attract enough visitors and convert them to sales at a high rate, then your site makes money while promoting your brand. Sound simple?While the concept may be plain enough, achieving results is anything but easy. Fierce competition in the eCommerce space requires all commercial website owners to develop strategies that yield high search result rankings while attracting an audience receptive to the site’s message. An optimized site can then convert visitors to sales at an astounding rate. To stand out in cyberspace, you need to employ the following eCommerce website optimization best practices:
Optimize ImagesImage optimization helps e-commerce websites in regards to both loading speed and conversion rates. High-quality images create a superior customer experience and enhance brand reputation. But they slow loading speed unless optimized for the web. To optimize images, employ free online image optimization tools, such as Adobe Photoshop and TinyPNG. These applications optimize images without sacrificing load speed. Enhance Product PagesOnce they arrive at the product page, visitors make the all-important decision of leaving the site or buying your product. Therefore, improving the product page is the key to high conversion rates. To inspire excellent product page content, ask yourself: “What value does my product provide to the buyer? In addition, creating an aesthetically pleasing, compelling product page for your e-store provides the best experience for your customers. Even a category’s top seller needs a strong product page. Design the Site ClearlyBefore user-friendly web development tools came onto the market, designing a compelling eCommerce website required many hours of expert development work. As a result, many websites lacked slick design features and effective calls to action. Creating a well-designed, aesthetically appealing, and convincing eCommerce website resides takes time and attention to detail. Just remember, this is a journey and you should tackle your project in sections. For example, web design tools make it possible to design a website around a central theme. By creating a website with a theme that showcases the product(s) strengths, web designers build a brand while leading visitors toward a call to action. Buying is often an emotional decision, and creating a thematic website that stirs feelings often compels shoppers to make purchases. Personalize ContentToday’s consumers respond to personalization. They purchase things that speak to them on an individual level. Data collection allows eCommerce proprietors to craft messages to individual visitors. For example, messages can be chosen based on data points such as visitor history, social media analytics, visitor location, traffic, and product categories. Post ReviewsProduct reviews and ratings help your website perform better in searches. In addition, visitors are more likely to purchase products that have positive customer reviews available. However, obtaining reviews can present challenges. If your site has no or few reviews, try using social media comments about your product to get the ball rolling. For a new product launch, consider requesting some reviews from reliable sources. Make It SimplePeople today are pressed for time and dislike complicated processes that add stress to their days. Making your eCommerce website simple to navigate and the purchase process straightforward results in more visitors and more sales.
ConclusionIn eCommerce, customer experience matters. By creating an optimized website, your eCommerce platform ranks higher in searches, attracts more visitors, and enjoys higher conversions. ECommerce competition can be fierce, and an optimized website allows your product(s) to stand out. If you are considering a new e-commerce website for your business, we are here to help. Contact us today for a FREE DEMO! More about our agency – Web Fox Marketing is a web company in Livonia, Michigan SEO as well as digital advertising experts. We work with our local communities near Livonia, Novi, West Bloomfield, Farmington Hills, Ann Arbor and beyond. On top of providing digital advertising services, we’re also proficient in search engine marketing advantages , Google Ads advertising (pay-per-click), Search Engine Optimization solutions, social media marketing, and much more! A web site most certainly is a critical step, as online success in our connected world relies on on Google/Bing dominance & significant visibility to several digital networks. Our Michigan lead generation firm is more than happy to assist you with any challenges you may have. Call us now and let’s get started building your next web project! The post Optimizing Your eCommerce Website appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/optimizing-your-ecommerce-website/ Have you spent hundreds of hours and thousands of dollars on a website for your business? You’ve perfected the modern and sophisticated design. Added every piece of relevant information to the site’s About You, Buy Now, or Contact Us page possible. The aesthetic fits your brand and your business. But for some reason, you still can’t generate website sales or gain meaningful traffic. Why? You could have an on-page SEO problem. So what are the top factors of on-page SEO?If you’ve spent all of your energy and focus making your site look beautiful, you may be missing what’s right in front of you: the writing on the wall (or website). In other words, the written or technical portion of your site isn’t scoring well with Google’s algorithm…meaning Google isn’t ranking you high on a search results page. Discovery is key when it comes to boosting traffic and, ultimately, making the sale. So let’s dive into the importance of on-page SEO and how you can succeed, word by word. What Is On-Page SEO?
Who Cares About Search Engine Optimized Landing Pages?Google cares! Yes, it’s 2021, and influencer marketing and Instagram ads may move the needle. But don’t discount the power of a good old Google search. When it comes to website discovery, landing on page one of a Google search can make or break your business. Did you know that on the first page of a Google search page, the top five links account for the majority of all clicks. And over 50% of marketing executives say on-page content development was the most effective SEO tactic? You may have the best product or service in your area or the country. But if people can’t find your website, you’ll never reach the revenue potential your business is destined for. Tips For SEO SuccessWhen the words on your site align with the words people search for (otherwise known as keywords), your SEO score skyrockets. So step one is determining what keywords to incorporate onto your page. What words are the most relevant to your business and what words are people likely searching for when they find you? But SEO is more than just cramming in keyword after keyword. Despite what the word ‘algorithm’ may have you believe, there’s a human element to ranking highly. Your sentences must sound like real sentences. And you don’t need a Master’s Degree in English to achieve readable content. In fact, the best sentences are simple enough for a third-grader to understand. Why? People don’t want to struggle through SAT words when they’re searching for information. They want quick and digestible information. When it’s easy and straight-to-the-point, users are more likely to keep scrolling. That bonus scroll time always boosts your SEO score. More Content Tips For Your WebsiteUse WordPress? Plug-ins like Yoast are great for making sure your SEO stays on track. Write and the plug-in scores you and suggests feedback in real-time. Generally speaking, strong content includes short, readable sentences full of transition words and paragraphs split with multiple headers. Deeper Than KeywordsAside from writing the good word, there’s more you can do to boost your on-page SEO. And it’s far from brain science! For example, use backlinks (or links to other websites) that actually work, include keywords in your titles, and link to content within your own site (otherwise known as internal links). Also make sure every image is high quality, your website loads at a reasonable speed, and your site allows for an optimal user experience. In other words, are your tabs and resources easy to find? Or are users struggling to find the content they came for? The bottom line of SEO — how long are people staying on your site and how legitimate is your page? If you can keep people’s attention with simplicity and convenience, your score will skyrocket alongside your online sales. So what are you waiting for? It’s time to revamp your page and nail a top spot on every Google search. A little bit about us – Web Fox Marketing is a website agency in Livonia, Michigan SEO and digital advertising experts. We work with our surrounding communities near Livonia, Novi, West Bloomfield, Farmington Hills, Royal Oak and beyond. On top of providing digital marketing services, we are experienced in search engine advantages , Google Ads advertising (PPC), SEO solutions, social media advertising, and more! A web site is just the beginning, as on-line success in our connected world is reliant on Google/Bing/Yahoo authority and increased visibility to diverse advertising outlets. Our Michigan lead generation firm is more than happy to help you with any inquiries you have. Drop us a line now and let’s kick-start building your responsive website! Also, as you might have guessed, Google has great resources that can help your business, and how to grow your online advertising strategy. Here is a great video produced by Google on “Intro to Google Search Console – Search Console Training.” A great complement to to your SEO strategy, check it out here: https://www.youtube.com/watch?v=ONr5Z7VhNFI The post Key Factors of On-Page SEO appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/key-factors-of-on-page-seo/ Are you struggling to translate stellar reviews into revenue? Are you dying to introduce your local business to the surrounding community? Have you exasperated SEO and need better, more efficient ways to be found? If you’re not taking advantage of Google My Business, you’re missing out on serious revenue and serious traffic (both physically and digitally). So what is Google My Business and why do I need it?It’s time for a deep dive on one of the simplest yet most effective ways to ensure your best customers find you, call you, and shop you. Here’s everything you need to know about Google My Business and why one simple step in your online game plan determines the difference between a busted quarter and a healthy bottom line. What Is Google My Business?When you Google a local business, the business’ profile sometimes appears on the right-hand side, almost like a preview page. Sound familiar? Whether you realize it or not, you’ve probably used Google My Business. When you’re out looking for a restaurant, a boutique, somewhere to shop, or someplace to park, Google My Business is there to supply top-level information quickly. So quickly, it’s probably never occurred to you where it comes from. This online profile isn’t something that auto-populates, but it’s free to create a Business Profile and ensure your business shows up with a simple search. Why Do I Need It?Google My Business bridges the gap between you and your customers by providing everything anyone needs to know: the best phone number, business hours, a website URL, even reviews. Think about everything you consider before choosing a brunch spot or auto-repair place. Google My Business delivers it all. You may have killer branding or a big budget for paid campaigns on Google. But this tool isn’t just free advertising. What’s standing in the way of your customer and you is access. It’s as simple as that. Google My Business provides that access conveniently and automatically. No extensive searching required and no barriers to entry for a local audience with big buying power. If you’re still skeptical, consider this. 16% of businesses receive over 100 calls per month from Google My Business. With search discovery on the rise year over year, don’t let an empty profile stop you from capturing customers and, arguably, the lowest-hanging fruit possible: someone who already knows your name and needs you now. We all know Google is far more than a simple search tool. It’s a place for people to rest assured that a local business is trustworthy, accessible, and open for business. Go Beyond The BasicsAside from the essentials (contact information, hours of operation), GMB allows you to share photos, key attributes (black-owned, veteran-led), and even announce events and limited-time offers. A marketing-first platform, GMB provides insights into the keywords people search to find you. Why? Because part of selling your business is knowing your business. Tips For SuccessStay current GMB only works if you do. Don’t let outdated email addresses or slow websites deter customers. Make sure your info and all public-facing profiles are up-to-date and functioning at fast capacity. Show off your personality Share photos and logos on Google My Business to show off your brand and business personality. This is your first impression with many potential customers, so make it count. Think high-resolution photos, logos from your recent rebrand, and top-notch shots of your yummiest food and in-season styles. Communicate! Google My Business allows you to communicate with customers live. You can also respond to reviews and create an FAQ section for maximum customer convenience. Do I Need A Physical Storefront To Take Advantage of GMB?No storefront is necessary! As long as you make in-person contact with customers, Google My Business is your online oyster. Overall Your job as an owner and a marketer is to remove all barriers of entry between your business and your customers. A Business Profile on Google is just one of those barriers to cross off your list. Help guide customers through their purchasing journey with ease and enjoyment. And far from a stop along the way, Google My Business is oftentimes the deciding factor when someone’s ready to say yes and show up. More about our agency – Web Fox Marketing is a web company in Livonia, Michigan SEO in addition to digital advertising experts. We serve our surrounding communities near Livonia, Novi, West Bloomfield, Farmington Hills, Northville and beyond. In addition to offering digital marketing services, we’re also proficient in search-engine advantages , Google Ads advertising (pay-per-click), SEO services, social media marketing, and much more! Your website most certainly is a great step, as on-line success in our connected world is dependent on Google/Bing prominence & maximum visibility to many marketing networks. Our Michigan lead generation firm is more than glad to help you with any kind of challenges you have. Call us today and let’s kick-start creating your responsive site! The post Google My Business Your Secret Weapon To Local Authority appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/google-my-business-your-secret-weapon-to-local-authority/ The ubiquitous smartphone has created unprecedented opportunities for digital marketers. More than 77% of Americans own one, allowing them to be online wherever they are, interacting with social media, apps, and websites that link them to a vast array of products. For digital marketers, this means many more ways to foster one-to-one interactions between their brands and consumers. But marketers must overcome a challenge. People face bombardment with online messages promoting similar products. So how do they stand out? 5 Ways to Improve Your Digital Marketing TodayIn such a dynamic environment, marketers must continually update and refine digital marketing strategies to avoid becoming lost in the shuffle. To keep your brand messaging fresh and in front of potential customers, improve your digital marketing strategy by following these five key principles. Get the DataIn the age of big data, more information about consumer behavior is available than ever before. Companies that want to improve their digital marketing can use this data to their advantage.
Advances in big data and machine learning make it possible for digital marketers to leave behind the machine gun approach. Instead, they can now impact conversion rates on an individual level. Companies can nudge potential customers toward purchasing their products by targeting demographics and audience segments with compelling messages, promotions, and recommendations. Plan Long TermShort-term wins provide immediate revenue and increase brand recognition. However, for a digital marketing campaign to be highly effective, it must continue producing results. To ensure long-term success, digital marketers need to research marketing approaches and products and consider them from a long-term perspective. While one cannot plan every detail and anticipate every contingency of a multi-year plan, having a broad strategy that allows for tactical flexibility is vital. Technology continues to evolve exponentially. By understanding how to utilize these adaptations over time, digital marketers poise themselves to outshine the competition. Customer Service FocusIt’s all too easy to lose sight of the interrelation between customer service and digital marketing. Every interaction consumers have with a brand influences their opinion of it. If the exchange is favorable, consumers tend to feel the company offers strong customer service. When companies market products across multiple digital channels, this process becomes even more important. They must show a strong customer service focus across all platforms. To achieve this, it is critical to create a seamless, positive buying experience. Digital marketers have the power to establish customer-centric reputations for their brands. For example, they can achieve this through personalized emails, welcome pages, or customized product recommendations. In today’s consumer atmosphere, personal touch makes all the difference. Typically, customers more often choose brands that recognize them by name. Thus, personalization is part of every customer interaction. Offer a Pleasant Buying Journey Rather Than a ChoreWhen buying your product seems like a chore, consumers are naturally repelled and seek alternatives that offer a more enjoyable experience. Digital marketers can improve buying experience through an in-depth understanding of their target audience. Using data analytics, digital marketers can see precisely what content resonates with their target market. For instance, if your analytics shows most customers navigate to your website from social media, you can increase social campaigns and create an engaging sales funnel that takes customers from initial contact to purchase. To create an engaging buying journey, digital marketers should incorporate successful strategies across all channels through consistent brand guidelines. This not only ensures the replication of the positive experience across all platforms, it also provides returning customers with the pleasant buying journey they have come to expect. Refine Processes for SuccessEffective digital marketing campaigns take time to develop. As a result, processes that receive continual evaluation and refinement result in the highest success rates. For example, if a process shows disappointing results, a good opportunity exists to A/B test different campaigns, strategies, and landing pages. In addition, since marketing is constantly changing, what works at one point may not at another. Evolving results guide marketers on where they need to refine processes for success. Digital Marketing Success Is PossibleDigital marketing offers unprecedented opportunities for sales growth. However, the massive amount of data that bombards consumers means your message can be easily lost. To keep a fresh message in front of customers, digital marketers need to utilize data analytics, plan long-term, focus on customer service, create a pleasant buying experience, and refine processes for success. More about our agency – Web Fox Marketing is a web company in Livonia, Michigan SEO and digital marketing specialists. We work with our surrounding community nearby Livonia, Novi, West Bloomfield, Farmington Hills, Royal Oak and beyond. On top of offering digital marketing advantages, we are knowledgeable in search-engine ranking advantages , Google Ads advertising (pay-per-click), SEO solutions, social media prominence, and much more! Your web site is just the beginning, as success through-out our connected world is dependent on Google/Bing authority & increased exposure to several digital networks. Our Michigan lead generation firm is happy to help you with any kind of challenges you may have. Contact us now and let’s get started creating your next web project! The post 5 Tips to Improve Your Digital Marketing Strategy appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/5-tips-to-improve-your-digital-marketing-strategy/ A stale website means stale traffic and stale sales. If your page is filled with old content or you’re wondering what to do with those blog posts from 2015, there are strategies to consider before hitting the refresh button. So what are some SEO strategies for updating old posts?The good news is, there’s no need to reinvent the wheel. Your old content can be repurposed for a new audience and a new age. Why Update Your Blog Posts?Having a website that collects data and email leads is not enough. Especially if that site is filled with information from six years ago. Content is always king, and when it comes to your brand’s website, content is more important than any product or price point you’ve perfected. Let’s rebrand!Unfortunately, updating your “blogs” tab isn’t enough. For SEO to work in your favor, your entire site needs a 2021 refresh. So focus your energy on each one of your services or products for optimal results. Everything Old is New AgainIf you have existing content, start by repurposing what you’ve got rather than pumping out new posts. Why? Because new posts hit the internet every second. When you update existing content, you’re not competing with the masses for a top spot. So without further ado, here’s how to refresh your page and figure out what to focus on. Because unless you’ve got a massive team or a massive budget, narrowing your focus is more economical than reinventing every word on every page. The Numbers Don’t LieIf you’re scratching your head, wondering what pages need a revamp and which aren’t worth your time, dig into data. Using Google Analytics? Head to your account for tons of useful metrics — from bounce rates to clicks and impressions, see which pages bring in the most traffic and focus on optimizing existing winners. Revamp Keyword ResearchWe can’t discuss SEO without mentioning keywords. Arguably the most important aspect of the magic algorithm, staying current on relevant keywords is essential. The keywords popular when you first launched your site have come and gone. Take time to uncover the new words generating larger search volumes and stronger conversions. In the same vein, remember to stop and consider what consumers want. What drove them to your page in the first place? That’s called search intent. And it’s a huge factor in Google’s ranking. If you can understand why users land on your page, you can improve your content. Consider CommentsEven if you don’t have an analytics suite (always recommended) there are other ways of figuring out what scrollers want to see. For example, check out your comment section for feedback. And while you’re there, delete spam comments so future site visitors are spared the junk. Stay SEO-FriendlyWhile updating content in itself is a great tip, make sure the content still follows SEO best practices. Think basic vocabulary, no sentences longer than 200 words, headers to break up content, lots of transition words, high-quality images, and working links. Remember The DetailsOur last tip takes an average of five seconds…but it yields fantastic click-through rates. Simply adjust the post date to today’s date. Google will automatically update that date in the SERP leading to more click-through rates. As mentioned, timely content triumphs. While you’re at it, update headlines and the content itself to reflect today’s year. If an old post called out the Seven Best Social Media Strategies of 2017, update the title to 2021. Also make sure each link is working and each data point is up-to-date. In SummarySEO is far from brain surgery. But new posts are the difference between stale sales and a page flooded with traffic and efficient conversions. So be intentional with your refresh and watch the new fiscal year flood with new revenue results. A bit about us – Web Fox Marketing is a web agency in Livonia, Michigan SEO as well as digital marketing professionals. We service our local communities near Livonia, Novi, West Bloomfield, Farmington Hills, Royal Oak and beyond. In addition to offering digital advertising solutions, we’re experienced in search-engine ranking advantages , Google Ads advertising (PPC), Search Engine Optimization solutions, social media marketing, and much more! A web site most certainly is the beginning, as online success throughout our digital world is dependent on search prominence & max exposure to many marketing channels. Our Michigan lead generation agency is glad to assist you with any kind of opportunities you have. Drop us a line today and let’s get started building your responsive site! The post SEO Strategies for Updating Content appeared first on Michigan Web Designers and SEO Agency. via Michigan Web Designers and SEO Agency https://webfoxmarketing.com/seo-strategies-for-updating-content/ |
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Webfox Marketing LLC offers leading-edge web marketing solutions to increase the visibility of local businesses online. Located in Novi Michigan, we are an established Web Design company in Oakland County. We are responsive web designers, search engine optimization (SEO) experts, social media marketing, pay-per-click (PPC) marketing specialists, knowledgeable in lead generation for local businesses, and more! More Links from Webfox Marketing
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